Formula E has confirmed the appointment of actor Lucien Laviscount as Official Brand Ambassador for the 2025/26 Season, following a sustained collaboration over the past year that has solidified a close relationship between the actor and the all-electric single-seater championship. The announcement was made in London, in a context of the series' cultural expansion, which seeks to strengthen its positioning in entertainment, fashion, and sustainability. As Official Ambassador, Lucien Laviscount will participate in selected races, cultural activations, digital content, fan experiences, and broadcast moments, with the aim of bringing the championship's values to new audiences. The strategy contemplates his integration into creative narratives, initiatives linked to sustainability, and actions that connect motorsport with contemporary culture, in line with Formula E's vision of positioning itself as a platform for social and technological innovation. From the actor's perspective, Laviscount has noted that his proximity to Formula E over the last year allowed him to get a firsthand look at the championship's dynamics, its purpose, and the environment surrounding each race. The Season 2025/26 will continue on January 31 in Miami, where the ambassador will be present at selected activities, marking the formal start of his participation in one of the most relevant cycles of the electric championship.
Formula E Appoints Lucien Laviscount as Brand Ambassador for 2025/26 Season
Formula E has announced actor Lucien Laviscount as the Official Brand Ambassador for the 2025/26 season. This decision follows a year of collaboration that has strengthened the bond between the actor and the electric car championship. The announcement was made in London as part of the series' cultural expansion, aiming to enhance its presence beyond sports and strengthen its position in entertainment, fashion, and sustainability.
